Rich potentials for innovation can be found through a careful analysis of the problems current users face in their interaction with products and services. This user-driven innovation is a prominent source for creating new products based on an understanding of people's activities. Prior to the launch of a development process, it is important to know about future potentials of the system.

CURE is able to determine potentials of innovation and success by detailed studies, such as:

• Usage-Based Market Studies;

• Community Studies;

• Innovation Potential Studies.