Rich potentials for innovation can be found through a careful analysis of the problems current users face in their interaction with products and services. This user-driven innovation is a prominent source for creating new products based on an understanding of people's activities. Prior to the launch of a development process, it is important to know about future potentials of the system.
CURE is able to determine potentials of innovation and success by detailed studies, such as:
Usage-Based Market Studies;
Innovation Potential Studies.