During an eye tracking study gaze data is collected by an eye tracking system and analyzed afterwards. Eye tracking uncovers the user’s focus on e.g. a computer screen, on a TV set, or on a printed advertisement.
Currently the main application areas of eye tracking at CURE are:
Some examples of answers provided by an eye tracking study:
CURE uses different eye tracking technologies as applicable. For testing items on a computer screen (web- pages or applications) CURE uses Tobii’s
X50- system which is absolutely unobtrusive (http://www.tobii.com/). The user does not have to wear a helmet or glasses and can move freely in front of the computer screen. For none-screen testing (e.g. pictures on a wall) an SMI- system (http://www.smi.de/) is used.